When you run a business or sell a product, it is unequivocally paramount that what you’re selling is of topnotch quality. But that's only half the battle, the rest is how the website performs after it is built.
With 1000+ of websites that are running several successful businesses online I understand what’s needed and how important a good website foundation is.
Woocommerce + Shopify
Whether you sell online (website, social media), in a store or out of the trunk of your car, these are the preferred weapons of choice.
There are other solutions we sometimes use such as Magento, Prestashop, OpenCart and even custom-built platforms, but we normally don’t recommend this to start with.
Aweber + AW Protools
Email is perfect for keeping your brand top of mind and staying connected with those who make a purchase, read your blog or meet you in person. Aweber free trial here.
Manual lead generation
Investing in a strong direct marketing program is critical to short-term and long-term success but it must be well-planned. Attract the customers who are already interested in your business (those whose information you collected from your survey responses) and get them to eventually buy your products or use your services.
Leverage LinkedIn Marketing to reach the right people and deliver quality leads on and off social media.
Do you know a SINGLE, loyal, raving fan will sell more than anything else? It’s true, word-of-mouth advertising has always been the #1 source for most businesses. Try our new service here.
LeadPages™ Software is the world’s easiest landing page generator. It’s the easiest way to build conversion, optimize integrations and design mobile-responsive landing pages.
XSitePro website design software is designed to make it easier and quicker than ever to build great-looking, professional quality websites. No fuss, just great results.
The world’s population is dominated by Chinese and millions of them are internet users. Developing a localised website that suits the taste of your Chinese audience is like finding bars of gold.
Use Instagram for business purposes in the right way, and you could have an instant viral marketing success.
AdWords marketing is an effective way to drive qualified traffic to your site, and you can start seeing results instantly when you run your PPC ads.
CONTENT DELIVERY NETWORK
Enable global reach with speedy response times that can offer seamless online transactions. Do not let vast distance become a barrier from reaching customers around the globe.
The most important about brand identity is how your company is perceived by your customers. Every single successful business in the world will tell you the value of having a cohesive and well-developed brand and online presence. Experience is KEY here, to be able to understand the feel and pass it on to your audience.
After changing the face of the world and the way we do business, the ecommerce economy is expected to continue its upward trajectory and rapid growth. As an entrepreneur, this opportunity for success and sustainability is exciting, promising and intriguing. Whether you’ve already been involved with the launch of an ecommerce business in the past or are looking to get involved with your first venture, now is the time to get your foot in the door.
Pay-Per-Click (PPC) is a highly effective form of marketing that can indeed offer faster results than SEO and is often seen as a far more direct form of advertising.
SEARCH ENGINE OPTIMIZATION
Search engine optimization still offers the best traffic out there; people are more inclined to click on the organic search results. If you are serious about growing the visibility of your business, optimizing your website for search engine is an important piece.
DOMAIN NAME ADVICE
A poorly crafted or ineffective domain name will cause your business endless problems, so think hard when choosing one. A well-chosen and perfectly-fitting domain name could make all the difference between success and failure.
Build your email list to stay connected to your audience. If Facebook or Twitter get suspended or make changes tomorrow, you have your email list to keep reaching out to your customers. You own it and have control over it.
A well-targeted and properly written marketing email is an absolute essential element of any online marketing strategy and is a great way to engage with existing customers and potential customers.
Some people leave your website without purchasing anything. Reconnect by showing relevant ads of items or services they’ve been searching for. A little reminder goes a long a way.
No more wasted clicks and slow page loads. Put efforts in your funnel optimization for the best user experience. Make them stay on task so that they would keep moving through the funnel.
Write a book. Then everything else—editing, publishing, marketing—will all be done for you. Being a published author can give you and your business credibility because you are regarded as the authority for the subject matter.
Create the content once, earn recurring revenue. With a great content that builds on itself, you can deliver more value to your clients and increase your social media impact.
Use your advertising budget more effectively with affiliate marketing. Both parties benefit from partnerships and collaboration allowing for better business exposure and easy tracking method.
What good is having a business if no one knows about it? But how do you get the word out? Is my business worthy to be mentioned on NYTimes? Does Wikipedia consider you or your business an authority in the field? Will Huffington post write about me? Do you know how the big boys do it? They always show up in the right places. Click here to see the full list.