Admission Assist: 1,000+ Qualified Leads for a Brand New Company
Radu Balas|Jul 10, 2026|Client: Admission Assist, UK
1,000+qualified leads in the first few months
$10-$20cost per lead, well below industry benchmarks
150posts and ads across three platforms
37videos: 7 long-form and 30 shorts
This project stands out as an example of how strategic planning and execution can lead to incredible results in a new and challenging niche. Entering the market at the perfect time, we capitalized on seasonality to drive maximum engagement and conversions. The campaign's success led to a surge in enquiries, to the point where the client had to hire a dedicated sales person just to manage the volume of leads.
TL;DR: We launched a social media campaign targeting Romanian, Bulgarian and Polish communities in the UK. Using Instagram, Facebook and TikTok, the campaign generated over 1,000 qualified leads within a few months at a cost per lead of $10-$20, well below industry benchmarks. Culturally relevant visuals, email marketing, remarketing and community interviews built trust; a CRM handled the pipeline.
The objective
Successfully launch a new company targeting specific nationalities living in the UK, including the Romanian, Bulgarian, Polish and Italian communities, and generate over 1,000 qualified leads within the first few months.
Culturally relevant creatives, made with local talent from the target communities.
The strategy
Language-first targeting: the campaigns were aimed at foreign migrants living in the UK: Romanian, Bulgarian, Polish, Italian and more. We ran a separate campaign for each community and, instead of serving the ads in English, we targeted each audience's language profile in the UK, so people saw the ads in their own language.
Targeted social media campaigns: Instagram, Facebook and TikTok, with culturally relevant content. We hired local talent from the target nationalities to create authentic videos and visuals that resonated with the community.
Email marketing: personalized content and regular follow-ups to nurture leads through the funnel.
Remarketing: re-engaged visitors who had interacted with our content but had not converted, keeping the brand top of mind.
TikTok content that traveled: 132.8K, 206.9K and 66.4K views on campaign videos.
The execution
We created highly appealing, culturally relevant visuals, videos and images by collaborating with creators from the targeted communities, which meant authenticity and higher engagement. Highly targeted ads and optimized content delivery kept the cost per lead at $10 to $20, significantly undercutting industry benchmarks.
The team answering every comment in Romanian: engagement handled like sales.Facebook content overview: 208.5K reach in the period, with top content by reach.
What we delivered
150 posts and ads tailored to each platform, plus 50 highly targeted ads optimized for lead generation across Instagram, Facebook and TikTok.
7 long-form videos and 30 shorts for maximum engagement and reach.
Interviews with community members, to build trust and credibility.
A basic CRM for the sales team, email automation to nurture leads, and detailed reporting with data-driven recommendations.
The FAQ series: answering the community's real questions about studying in the UK.
The results
Over 1,000 qualified leads within the first few months of launch, and a brand successfully positioned within the targeted communities, with a strong market entry and early adoption. This case study highlights our ability to strategically launch a new company and rapidly build a lead pipeline through social media, email marketing and remarketing, all while staying cost-efficient.
See the campaign live
One of the campaign's TikTok videos, still up on the Admission Romania account.
