Brand and web.

Branding and Web Design

Identity and websites built together, with SEO involved from day one.

Your brand is the promise people remember, and your website is where that promise either converts or leaks. We treat the two as one job. A logo that looks sharp but sits on a site that cannot rank or convert has not done its work, so we design identity and web together, with the same standard applied to both, so the brand people meet on your homepage is the same one they meet on a business card or a shopfront.

What goes into a brand and a website?

Whether you are starting fresh or correcting years of drift, the components are the same. We build each one to hold up across every place your business shows up, from a phone screen to a printed brochure.

Brand identity

Positioning, palette, type and tone, defined clearly enough that everything you produce afterward feels like the same company.

Logo systems

Not a single mark but a flexible system that works small and large, in colour and in mono, across every surface.

Web design with SEO built in

Sites designed to convert and to rank, with search considered in the structure from day one rather than bolted on later.

Collateral rollout

The identity carried consistently across the website, print, apparel and stationery, so the brand reads as one thing everywhere.

Why does SEO belong in a redesign?

This is the part most agencies get wrong, and it is expensive. A redesign carried out without SEO involvement can destroy rankings that took years to build. Change URLs without redirects, strip out content that was quietly ranking, or restructure the site so search engines lose the thread, and traffic can fall off a cliff the week the new site goes live. We involve SEO from the first wireframe, so the new look is an upgrade and never a setback. If you are weighing platforms as part of this, our comparisons of website design and Webflow versus WordPress are a useful place to start.

What does a full rebrand look like?

The Prime College rebrand is a good example of the whole job done properly. Across 272 hours of work, we simplified the emblem, drawing on the visual language of respected institutions like Oxford, and set it against a confident navy and yellow palette. We handled the domain migration from theprimecollege.org.uk to the cleaner primecollege.org.uk, which is exactly the kind of move that wrecks rankings when SEO is not in the room. Then we rolled the new identity across the website redesign, the brochures, the apparel and the stationery, so every touchpoint told the same story. Because SEO was in the room throughout, the domain move landed cleanly and the new brand went live without surrendering the search visibility the college had already earned.

272hours of design and rollout
4surfaces: web, brochures, apparel, stationery
1simplified emblem across every touchpoint

Proof. The full Prime College rebrand, from the emblem to the domain migration and the rollout, is documented in the Prime College case study.

Rebranding without wrecking your rankings?

Tell us what you are planning. We will show you how to refresh the brand and the site while protecting the search visibility you already have.

Talk about a rebrand