After almost 2,000 websites built over the past two decades, we started implementing AI more and more. Right? What a shocker. What a time to be alive. The part that actually took nerve was pointing it at our own site. The shoemaker's shoes problem is real: while we were busy building for everyone else, radubalas.com sat on an ageing WordPress install that deserved better.
So we did what we tell clients to do and stopped patching. Full revamp: the blog, the case studies, the tech stack and the branding. This page is the honest account of how it went, with the receipts.
We used a combination of OpenClaw, ChatGPT and Fable 5 to get this done. Fable 5 did the heavy lifting on code and content, ChatGPT produced imagery, and the whole thing runs on a computer in our office that updates and maintains the website.
The workflow sounds like science fiction and feels like texting. I send a message from my phone using dispatch, the machine does the work, and the change goes live. Behind the scenes it is boring, reliable plumbing: every edit is committed to a git repository and deployed automatically, so nothing ships untracked and anything can be rolled back.
The RB mark stayed. Everything around it changed. The old identity lived on black and gold; the new one is navy, red and cream, with Playfair Display for headlines, DM Sans for everything else, dark and light lockups and a social icon. The two boards below are the before and after.
The new site is plain, fast, static HTML on modern hosting. No plugins to update, no database to hack, nothing to slow it down. What went into it:
Both tests were run on July 14, 2026 on the homepage, and the screenshots are unedited. Google PageSpeed on desktop: Performance 100, SEO 100, Best Practices 100, Accessibility 95, and 2 out of 2 on the new Agentic Browsing check. GTmetrix: grade A, 100% performance, 100% structure, Largest Contentful Paint at 641ms, zero blocking time, zero layout shift.
The honest caveat, because we always add one: a fast site does not guarantee rankings. A slow one, however, guarantees problems. Speed is the entry ticket, not the trophy.
There is a computer in our office whose whole job is this website. New article, image swap, a fix on a page that misbehaves on mobile: I describe it in one message from my phone, and it is drafted, checked against the rules, pushed live and verified. The overnight batches did the heavy migration while we slept, and the same setup now handles the day to day.
Two decades ago this took a team and a week. Now it takes a sentence. We still bring the judgement, the client knowledge and the taste; the machine brings hands that never get tired.
We run the same AI pipeline for client sites: same strict rules, same speed, human judgement included. Tell us what you have and we will tell you what it takes.
