TL;DR
If you are working with an SEO team these are the things you need to get them to implement asap in your business and forget about everything else.
- Stop buying any spam links – now!
- Do a link audit and remove links that have been added throughout the years (trust me you have at least a few hundred)
- Built fresh QUALITY links (something that you are 100% sure will pass a manual Google review)
- Create social engagement around your new links right away
- Build new links to your new links (yeah, fun)
I am writing this case study because I see the industry is not looking good, fewer people seem to stay up to date – most are using dated information that could potentially hurt companies and make them feel that SEO is dead.
Introduction
It’s no secret that the world of SEO is constantly changing. What worked last year might not work this year, and what works today might not work tomorrow. In order to stay ahead of the curve, it’s important to keep your finger on the pulse of the latest SEO trends and best practices. But with so much information out there, it can be tough to know where to start.
Luckily, we’ve compiled everything you need to know about optimizing your SEO strategy in 2023 into this one handy blog post. So whether you’re someone who is buying SEO services for your company, a seasoned pro, or a complete novice, read on for some helpful tips on how to get your website ranking high in Google search results.
Part 1: Stop buying spam links
Even if they look “real”, spam links can do more harm than good for your website’s SEO. Not only will Google eventually catch on and penalize you for link manipulation but your website will also likely be blacklisted by other websites as well.
So instead of trying to game the system with shady tactics with quick links, focus on building quality backlinks from reputable sources.
That way, you’ll avoid any penalties and build long-lasting relationships with other websites in your industry.
Part 2: Remove all spam links manually
If you have been using shady tactics to acquire backlinks in the past, chances are you have a few spam links pointing to your website. The first step in fixing this problem is identifying which links are spammy and need to be removed.
Once you’ve done that, reach out to the companies or websites involved and ask them to remove the links. This process can be time-consuming, but it’s worth it in the long run if it means having a clean backlink profile.
Part 3: Build fresh links with quality content
One of the best ways to get quality backlinks is by creating great content that other people will want to link to. If you have a blog, make sure to populate it with well-written and informative articles. And if you create any other types of content like infographics or videos, promote them through social media and other channels so that people can easily find and share them. Over time, you should start to see an uptick in the number of backlinks pointing to your website.
In addition to creating quality content, another way to earn quality backlinks is by being active on social media. When you post something interesting or valuable on social media, people will naturally want to share it with their followers. This helps increase the reach of your content and gets more people interested in what you have to say—which could lead to even more backlinks down the road. Plus, being active on social media has other benefits like building up your brand awareness and growing your audience.
Part 5: Create backlinks to your backlink
Once you’ve built up a decent number of quality backlinks, take a step back and evaluate your link profile as a whole. Are there any opportunities for further optimization? One way to further optimize your backlink profile is by creating links from your own websites or blogs to your newly acquired backlinks. This helps increase the authority of those links and gives them a better chance of helping improve your search engine rankings. Plus, it’s one more way that you can show Google that you’re serious about earning high-quality backlinks!
Pro Tip
Can you still buy links?
Yes, of course, you can buy you never say you buy links and the link acquisition is done through a bigger marketing/branding/PC campaign.
How much does a link “cost”?
We paid anywhere from $100 to $20.0000 you need tools to understand the value of the link.
Is this whitehat or blackhat method?
Any SEO arguably is against Google’s TOS but, that doesn’t mean that you should do it. Majority of the successful businesses have found a way to make it work for them.
Conclusion:
SEO is always changing which can make it difficult for business owners and SEO professionals alike to keep up with the latest trends and best practices. But by following the tips outlined above you can rest assured that your website Will be well on its way To ranking high In Google search results In no time at all.
So what are you waiting for Get started today And see The results for yourself!
