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Your website is the first connection that your readers have to you. Your author website offers the capability of connectivity, productivity and popularity all in a single go.
Your website is almost like an electronic brochure. If you have a website customized according to your personality, writing style and genre, then you can look forward to developing a potential connection with the visitors on your website.
The key is to add exclusive detail to your website.
However, managing an author website successfully is not everyone’s cup of tea. Especially concerning the fact that most of your time (and intellectual capabilities) are spent on writing.
WHAT WEBSITE MANAGEMENT ENTAILS
Instead of putting up your blogs on third party websites like Blogger or WordPress, incorporate them into your website and watch traffic flow quickly. Your blog needs to contain something exclusive that your readers cannot find elsewhere.
DELETED CHAPTERS AND ALTERNATE ENDINGS
A lot of chapters get cut down during the process of editing. But die-hard fans are always curious to find them. You can attract readers to your website by listing deleted chapters as well as other behind-the-scenes material.
Readers with an artsy mind are likely to have dozens of sketches of your book’s characters in their sketch pads. What better way than to invite them to send in their fan art and post it on the website? This will encourage more readers and you can give a link to their website or blog.
Short stories about already developed characters are a great way to get the attention of readers. Readers love to read about characters that they feel an attachment to. Also, if you have plot points that never made it into your book, your author website is the ideal place to put it up (see point 1)
STATUS OF YOUR UPCOMING BOOK
Add a status bar on your website that tells about the status of your upcoming book. This gives incentive to readers to keep coming back and checking in on the update.
NEWSLETTER SIGN UP
Place the option of signing up for your newsletter in easy view of your readers so that you may get maximum sign ups. You do not need to send long, boring emails.
You could simply alert your subscribers to watch out for your mail when your next book comes out or when you are making a public appearance etc.
A lot of readers look forward to speaking schedules, author appearances and book signings. Your website is the right place to update them about every occurrence around town.
LINK TO SOCIAL MEDIA PROFILES
If you are on Facebook, Twitter or LinkedIn, add a buttons to your website and allow your readers to connect with you on all platforms.
Readers are not always in the mood for reading lengthy paragraphs. And it is common knowledge that people are visual creatures; so allow pictures of your tours, book signings, and speaker sessions to speak on your behalf. This approach serves to develop greater engagement.
You have seconds to retain a visitor’s attention and thus you need to be as efficient as possible. Make sure that scrolling is limited your visitors are searching for important things. Make sure the links to your mailing list and other important areas are in easy access of your visitor.
REDUCE THE NUMBER OF CLICKS
Design the menu bar in such a way that the important pages are a click or two away. The less a visitor is required to click for content, the more likely they are to develop interest.
HOW WE CAN HELP
These are just some of the technical aspects that you need to know in order to boost your author career. You can either learn to do it yourself or you can hire professional services to assess and optimize your website for you. Even if you decide to hire professional services, it is essential for you to have basic understanding of what goes around and how.
And you have to do all this in addition to writing books. That is why it makes sense to hire professional website management services. Working with us is just like having your own online media crew that interacts with your readers through images, blogs, and news updates!
But all this is done without comprising your personality. Your readers will never know that they are interacting with us, for your authentic voice will be delivered to them through every facet of our website management service.
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